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At a high point, 86,000 tweets per hour mentioned IHOP’s burger launch.
The marketing stunt was great, but the ending was a disappointment, says RB’s The Bottom Line.
The one-of-a-kind unit will serve the diverse clientele of downtown Detroit.
Longtime CEO Ken Pendery will become executive chairman of the fast-growing breakfast chain.
Forward-thinking operators and suppliers are already finding solutions to today’s biggest issues.