Food

Del Taco makes its fish tacos better with better beer

The Mexican fast-food restaurant chain teamed up with The Boston Beer Company to upgrade its beer batter recipe.
fish tacos
The batter for Del Taco's crispy fish tacos is made with branded Samuel Adams Boston Lager. /Photo courtesy of Del Taco

Del Taco is now using Samuel Adams Boston Lager in its beer batter to upgrade its crispy fish tacos.

The Mexican fast-food operator collaborated with The Boston Beer Company on the recipe because “better beer makes better fish tacos,” said the announcement. It’s part of a continuing effort for the chain to deliver on its Del Taco Better Mex brand promise.

Del Taco Beer Battered Crispy Fish Tacos start with wild-caught Alaska pollock filets that are coated in the new beer batter and fried. Each is topped with shredded cabbage and house-made pico de gallo, then served with a fresh lime wedge. Guests can opt for two variations: Original Beer Battered Crispy Fish Taco with secret sauce and new Habanero Beer Battered Crispy Fish Taco with creamy habanero sauce.

Customers can try both when ordering a Del Taco Mix & Match 2 for $5 deal.

Although the chain previously offered beer-battered fish tacos on the menu, they were made with an unbranded, generic beer.

“At Del Taco, we have a culture that has a relentless desire to deliver better guest experiences—from the fresh and house-made ingredients to the outstanding variety and consistent innovation, not to mention the largest value menu around,” said Tim Hackbardt, Del Taco chief marketing officer, in a statement. “Our crispy fish tacos live up to our Del Taco Better Mex standards … using award-winning Samuel Adams Boston Lager in our beer batter makes for a crispy fish fillet with flavors that complement our original secret sauce or creamy habanero sauce.”

A couple of new beverage items are also making their Del Taco debut, both powered up with purple pear. Purple Pear Lemonade Poppers are described as “round bursts of kiwi fruit-flavored juice mixed with prickly pear flavor;” they resemble the tapioca pearls in bubble tea. These “poppers” are served with zero-sugar lemonade over ice and can also be ordered up as Purple Pear Sprite Poppers, served with lemon-lime soda.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

What did the Starbucks CEO expect?

The Bottom Line: Howard Schultz needed just one bad quarter to make public his displeasure with the coffee shop chain. But the stage was set for that two years ago.

Financing

Investors regain their taste for Sweetgreen

The Bottom Line: The salad chain’s stock rose 34% on Friday after sales and profitability were better than expected. The company’s shares are above its IPO price for the first time in two years.

Financing

Here's a business tool to keep restaurant executives employed after a tough Q1

Reality Check: The first three months of 2024 weren’t easy on restaurant chains, but spin-doctoring proved to be. Indeed, there must have been a run on shovels.

Trending

More from our partners