Straying from the typical coffee shop menu, Philz does not serve specialty espresso beverages such as lattes or cappuccinos. Instead, baristas brew one cup of coffee at a time using a pour-over method that allows consumers to completely customize their order, living up to founder Phil Jaber’s philosophy that “The best coffee is the coffee that comes to your own personal taste.” The chain has received more than $75 million from investors, and it recently debuted a mobile app that lets customers order ahead.
| 2017 Systemwide Sales ($000,000) | $21* |
|---|---|
| YOY Sales Change | 31.3% |
| 2017 U.S. Units | 42 |
| YOY Unit Change | 20.0% |
| 2017 Average Unit Volume ($000) | $555* |
| Future 50 Year | 2018 |
| Franchising | No |
*Technomic estimate
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