7 key consumer types

…and which 3 you need to focus on.

Health Enthusiasts

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Opportunities for operators

  • Seeking customizable options and “clean” labels. They’re more likely to avoid dairy, so custom toppings and vegan alternatives are a draw. But while they see low sugar as a better-for-you attribute in desserts, they shun artificial sweeteners. 

Share of meal occasions

Source: technomic


Busy Balancer

Foodservice Hobbyist

Functional Eaters

Affluent Socializers

Bargain Hunters

Habitual Matures

 

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