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Leadership

Friendly's parent promotes Sherif Mityas to CEO

BRIX Holdings also raised Dawn Petite to president of Friendly's after a 40-year affiliation. By Peter Romeo on Nov. 15, 2022
Photos courtesy of BRIX Holdings

The parent company of the Friendly’s family-dining chain has promoted Sherif Mityas to CEO, with responsibility for all six of its brands.

The company, BRIX Holdings, simultaneously announced that Dawn Petite has been promoted to president of its Friendly’s Restaurant Group. She has been affiliated with the franchisor and one of its franchisees for 40 years.

Mityas was formerly the president of BRIX, and Petite was formerly COO of Friendly’s.

In addition to Friendly’s, BRIX’s brands include Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and Humble Donuts.

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leadership  management  News 
Peter Romeo has covered the restaurant industry since 1984 for a variety of media. As Editor At Large for Restaurant Business, his current beats are government affairs, labor and family dining. He is also the publication's unofficial historian.  
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