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Marketing

Restaurant marketing ideas and trends

Marketing

Anatomy of a cross-platform marketing campaign

 By Benita Gingerella and Lisa White on Sep. 19, 2017

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Marketing

McDonald’s reveals its new value menu

 By Jonathan Maze on Dec. 05, 2017

Chain’s volley in the new value wars is a tiered menu that will be available Jan. 4.

Marketing

Chili's simplifies loyalty program with every-visit rewards

By Peter Romeo on Mar. 20, 2018

All members will get something free when they visit a store.

Marketing

Social media done right

By Restaurant Business Staff on Jun. 01, 2010

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Marketing

Are you newsjacking?

By Kelly Killian on Feb. 10, 2014

This time of year offers a prime opportunity for real-time messaging.

Marketing

10 social media lessons from the RB/FSTEC Award winners

By Restaurant Business Staff on Sep. 14, 2015

The editors of Restaurant Business saluted 12 restaurant chains in the social media competition of the inaugural RB/FSTEC Awards. Here are some of the practices and approaches used by the standouts to engage their audiences.

Marketing

Cinco de Mayo promos from left field

By Kelsey Squire on May 04, 2016

A “spokes-lime,” a taco-hot dog hybrid and a donut brushed with edible silver are a few of the surprising promotions spicing up restaurants this week.

Marketing

4 ways to boost social media ROI

By Kelsey Squire on May 25, 2016

For restaurants seeking to squeeze more sales out of their social media efforts, this year’s National Restaurant Association Show provided some ideas.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Marketing

Hmm, sounds familiar: Restaurants recycle old traffic draws

By Peter Romeo on Sep. 27, 2017

The latest flurry of restaurant marketing tactics feel remarkably similar to what other concepts and segments have been doing successfully for some time.

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