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Marketing

Restaurant marketing ideas and trends

Marketing

How operators are drawing in customers after a hurricane

By Lisa White on Sep. 15, 2017

Restaurants in Florida and Texas are beginning to rebuild business and keep locals engaged while dealing with storm aftermath.

Marketing

Papa John’s backpedals on NFL stance

 By Peter Romeo on Nov. 15, 2017

The chain said it was talking about business but may have given the impression it was insensitive to both sides in the controversy.

Marketing

Sonic adds 2 gals to 'Two Guys'

By Peter Romeo on Mar. 06, 2018

The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.

Marketing

Chains make the most of a viral moment on social media

By Lisa White on Aug. 07, 2017

Rather than fight the momentum of a wacky or outlandish social post, some operators are jumping in on the joke.

Marketing

2012 trend book: Social media

Dec. 01, 2011

Chain locations aren’t exact clones of each other. There are little quirks, local menu items and different customer demographics. That’s why one social media presence doesn't necessarily fit all.

Marketing

Strategies for opening in a new market

By Sara Rush Wirth on Aug. 13, 2015

Whether a chain or a concept branching outside its home base, opening in a new area means engaging consumers who don’t necessarily know your brand.

Marketing

Fast-casual chicken concepts: What’s the story?

By Darren Tristano on Feb. 10, 2016

If there’s no celebrity chef tie-in, newcomers are betting on accountability as points of difference.

Marketing

Busting 9 of the biggest restaurant myths

By Benita Gingerella on Dec. 14, 2016

We looked at some longstanding restaurant myths to see how these supposed diner don’ts hold up.

Marketing

Mastering social media's new tools: Instagram

By Benita Gingerella and Lisa White on Sep. 18, 2017

For Pride Month, Just Salad partnered with LGBT Instagram personalities to promote the chain’s Big Gay Garden Salad in their posts.

Marketing

6 restaurant deals to drive Black Friday sales

By Benita Gingerella on Nov. 21, 2017

Operators hope to see a lot of green this Black Friday.

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