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Marketing

Restaurant marketing ideas and trends

Marketing

Mark Hamill returns to Jack in the Box, this time as a pitchman

 By Jonathan Maze on Aug. 01, 2022

The Star Wars actor was once fired for doing impersonations in the drive-thru. He will appear in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.

Marketing

Massachusetts wants a return of happy hours. Its restaurants don't

 By Peter Romeo on Jul. 28, 2022

Two-for-one deals and other promotional offers would drive up insurance costs while cutting into sales, local operators contend.

Marketing

Ohio restaurants scramble for a shot at adding sports betting

By Peter Romeo on Jul. 28, 2022

The application process has opened for 1,000 establishments, with the gaming scheduled to begin Jan. 1.

Marketing

Celebrating National Chicken Wing Day: Where to score free wings and more

By Reyna Estrada on Jul. 27, 2022

Restaurant chains are using the day to steer customers to their mobile apps, with a variety of deals for free traditional and boneless wings.

Marketing

Chipotle is giving away crypto for National Avocado Day

By Jonathan Maze on Jul. 25, 2022

The burrito chain is kicking off an interactive game called “Buy the Dip” that will give away more than $200,000 in cryptocurrency and promo codes for 1-cent guac and 1-cent Queso Blanco.

Marketing

Velvet Taco reveals a secret menu

By Reyna Estrada on Jul. 25, 2022

The new menu on the company's loyalty app features tacos including the Nashville Hot Chicken, the Hangover Burger and the Black & Blue Burger.

Marketing

Noodles & Company responds to high inflation with a new value menu

By Reyna Estrada on Jul. 22, 2022

The fast-casual chain has launched a new $7 menu, saying its customers have started demanding lower prices.

Marketing

EV charging stations are coming to a travel center restaurant near you

By Peter Romeo on Jul. 14, 2022

The Pilot and Flying J truck-stop chains intend to plug into a national network of charging sites with 2,000 machines.

Marketing

Salt & Straw churns out a new ice cream topping: Perfume

By Heather Lalley on Jul. 13, 2022

Marketing Bites: No, it’s not an April Fool’s joke; plus, White Castle pushes late night, Nando’s celebrates its South African heritage and more marketing news of the week.

Marketing

Subway veers from the trend of following a blockbuster ad campaign with a dud

By Restaurant Business Staff on Jul. 12, 2022

Restaurant Rewind: Whew—we're not seeing another Herb The Nerd or a Soviet Fashion Show.

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