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Marketing

Restaurant marketing ideas and trends

Marketing

These are not your grandpa’s breakfast hangouts

 By Peter Romeo on Jul. 11, 2022

A.m. specialists young and old are enlivening the morning market in a push for younger, more affluent patrons. Grab a breakfast cocktail and read how.

Marketing

Want free fries? Clear your schedule Wednesday

 By Heather Lalley on Jul. 11, 2022

Chains around the country are celebrating National French Fry Day with giveaways, contests and even a chance to spend a couple of nights in a potato hotel.

Marketing

McDonald’s inks a sponsorship deal with OfflineTV

By Jonathan Maze on Jul. 07, 2022

The fast-food burger chain will be the first major sponsor for the Los Angeles-based group of gaming-centric content creators.

Marketing

Camp McDonald’s makes some unhappy campers grimace

By Heather Lalley on Jul. 07, 2022

Marketing Bites: Problems with a third-party site kept some customers from getting an in-demand Grimace pool float, a hot dog stand offers free milkshakes with proof of vasectomy, and more marketing news of the week.

Marketing

Behind the scenes at the Nathan’s Famous Hot Dog Eating Contest

By Jonathan Maze on Jul. 07, 2022

We were given the opportunity to judge the event, which generates billions of dollars in publicity for the brand every year. After more than 100 years, the event proved it could still surprise.

Marketing

Krispy Kreme is giving away a bunch of doughnuts next week

By Jonathan Maze on Jul. 06, 2022

The doughnut chain will give random customers a card worth a dozen free doughnuts per month through next June to celebrate its 85th birthday.

Marketing

The newest marketing trick: Pricing from the wayback machine

By Heather Lalley on Jun. 30, 2022

Marketing Bites: Chains go back to the future on menu prices despite inflation, Dave & Buster’s celebrates the indoors and more marketing news of the week.

Marketing

McDonald’s courts younger consumers with a summer camp

By Jonathan Maze on Jun. 30, 2022

The burger giant will give app users access to discounts, merchandise, “menu hacks” and even musical performances.

Marketing

Chipotle adds favorite menu items from U.S. Women’s soccer players

By Heather Lalley on Jun. 28, 2022

The burrito chain once again teams up with athletes for limited-time digital menu offerings and video content, adding the training meals of Rose Lavelle and Sophia Smith.

Marketing

Chick-fil-A rules, but consumers still prefer full-service dining

By Jonathan Maze on Jun. 28, 2022

The chicken sandwich chain remained consumers’ most-preferred restaurant chain, according to the American Customer Satisfaction Index. But their desire for fast food is waning.

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