Marketing

Restaurant marketing ideas and trends

Marketing

Asian restaurants dominate Yelp’s 2024 Top 100 Places to Eat ranking

The list, which celebrates independents, is based on Yelp ratings, number of reviews and more. Vegetarian Latin restaurant Tumerico in Tucson, Ariz., took the No. 1 spot.

Marketing

Melting Pot dips into the direct-to-consumer market

The fondue chain is selling do-it-yourself meal kits through a partnership with Omaha Steaks.

Marketing Bites: Plus, Applebee’s wants to be a date-night destination and Taco Bell readies for a grande announcement.

Marketing Bites: With six weeks’ lead time, the regional breakfast-and-lunch chain pulled off the title sponsorship of a nationally televised college bowl game.

Restaurant Rewind: Chances are the weight-loss schemes currently in vogue won't come close to having the influence one fad had 25 years ago.

Marketing Bites: It’s January, a.k.a Dry January, Veganuary, Resolution Season, and restaurants are looking for ways to get virtuous consumers to keep spending money.

The coffee giant will give customers the option to use their personal cup as the company makes good on a goal to reduce single-use cup waste.

This resolution season, the chain is partnering with the Strava app, mapping out segments to run, bike or walk that end at a Chipotle.

Marketing Bites: Bar Louie has deals in store for the holidays. Shoney’s is hosting a Christmas Day Feast. And Razzoo’s Cajun Cafe launches drink specials.

When it came to restaurant marketing this year, operators found success by tapping into childhood memories, boosting loyalty and playing up deals.

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