Restaurant Leadership Update

The restaurant industry is expanding at a strong pace again, but there's a difference to the growth and the strategies driving it. Chains are creating opportunities by peering further into the future and anticipating the trends in consumer preferences, restaurant recruitment, financing, politics and restaurant operations. They're hungering for ideas, innovation and insight.

Marketing

Building a local presence on Facebook

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Leadership

Meet the real-life star of 'Lone Survivor'

If Marcus Luttrell had merely qualified to be a Navy SEAL, served in an Afghani hot zone or written two best-selling books, he'd have an inspiring story to tell. But the drama doesn't end there, as moviegoers are learning from the hit film based on his life, "Lone Survivor." It's the story attendees will hear from Luttrell himself at this year's Restaurant Leadership Conference.

Opening one of the restaurant industry’s largest conventions, commentator Laura Ingraham asked attendees of the packed Restaurant Leadership Conference to raise a hand if they were inspired by any of potential contenders for the 2012 Republican presidential nomination. A hush filled the room and not a hand was raised.

As WaWa expands south into Florida, it has redesigned its prototype, upgraded its menu and ramped up service.

A conference for the menu planners at colleges, hospitals, nursing homes and other so-called non-commercial venues provides restaurateurs with rich food for thought.

It’s not like restaurants haven’t wanted to grow over the last year. It’s just nobody wants to lend the money for it.

It’s a little-known rule of physics: Put a group of restaurant leaders in a room and you’ll get an unvarnished picture of the business. Pull almost 1,800 of them together, as we did at the Restaurant Leadership Conference, and you quickly learn what they see as the opportunities and challenges, the hype and the real successes.

Bags packed? Travel plans checked? Appointments and networking strategy finally set? Don’t forget that other key piece of preparation for the RLC: The checklist of what you intend to learn.

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

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