Restaurant Leadership Update

The restaurant industry is expanding at a strong pace again, but there's a difference to the growth and the strategies driving it. Chains are creating opportunities by peering further into the future and anticipating the trends in consumer preferences, restaurant recruitment, financing, politics and restaurant operations. They're hungering for ideas, innovation and insight.

RLC Idea: How El Pollo Loco leverages its A players

Every chain has A, B and C units. A key to growth—without actually building new stores—can be in turning C’s into B’s and B’s into A’s.

Financing

Fast casual still leading the way

Darren Tristano felt the need to apologize for a key point in the data he presented to attendees of the Restaurant Leadership Conference.

Changes in the RLC’s content and a few tweaks in the format should help veteran show-goers get the most out of their visit as well.

Growth in the restaurant industry will come near-term from grabbing market share from other concepts, said Warren Solochek, vice president of foodservice for The NPD Group.

Founder and owner Louis Basile says they only hire A+ or “A+ potential” recruits using Wildflower’s “five core truths of hiring”:

Restaurant loyalty programs often have it all wrong. It’s not about wooing the hot new customer, it’s about loving the one you’re with.

Energy saving may not be “an overly sexy conversation to have at eight in the morning,” acknowledged OSI Restaurant Partners’ vice president of procurement, Kristin Brooks. But a standing-room-only audience showed up at that hour during the Restaurant Leadership Conference to hear the Outback Steakhouse parent’s experiences in cutting utility costs.

Taco Bell is on a tear to grow from a $7-billion brand to a $14-billion category killer in the next 10 years, CEO Greg Creed told the audience at RLC.

After explaining how restaurateurs’ world is being scrambled, Technomic provided 10 tips for not getting lost.

If you’re going to be the guy who buys that chain that’s fallen on hard times—but might be profitable in your hands—you’ve got to be ready to act early and fast. If you wait until bankruptcy is declared, you’re probably too late.

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