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McDonald's

Financing

At McDonald’s, some technologies fly while others crawl

 By Jonathan Maze on Jun. 04, 2021

Dynamic Yield was implemented quickly but its results haven’t lived up to massive expectations, while labor-saving efforts are “not ready for prime time.”

Financing

McDonald’s CEO Chris Kempczinski expects the company to resolve its franchisee dispute

 By Jonathan Maze on Jun. 02, 2021

He said a technology fee at the center of its quarrel with operators amounts to “a rounding error” when compared to the overall health of the system.

Marketing

Executives with Black-owned media companies pressure McDonald’s on spending

By Jonathan Maze on May 25, 2021

Byron Allen, owner of The Weather Channel, and other executives are seeking a meeting with the burger giant’s CEO, Chris Kempczinski.

Marketing

McDonald’s will start selling BTS merchandise today

By Jonathan Maze on May 25, 2021

The chain is kicking off the U.S. version of its latest Famous Orders collaboration with a new ad featuring the K-Pop group’s newest single along with sale items like a bathrobe.

Financing

Three huge franchises, three big franchise disputes

By Jonathan Maze on May 24, 2021

McDonald’s, Subway and 7-Eleven, three of the biggest franchises in the world, are facing major disputes with their operators. RB's The Bottom Line takes a look at all three.

Marketing

The owner of The Weather Channel sues McDonald’s for discrimination

By Jonathan Maze on May 21, 2021

Byron Allen’s Entertainment Studios says the burger chain discriminates against African American-owned media.

Financing

McDonald's is paying a price for the Steve Easterbrook era

By Jonathan Maze on May 21, 2021

The Chicago-based burger giant is enjoying strong sales. But franchisee unrest and discrimination lawsuits is marring that success, says RB's The Bottom Line.

Financing

Fast-food chains expect a gradual return of dine-in business

By Jonathan Maze on May 20, 2021

McDonald’s expects to open more this summer while Wendy’s has most of its dining rooms open. But customers are slow to eat inside, at least for now.

Financing

McDonald’s franchisees voice support for a lawsuit over technology fees

By Jonathan Maze on May 20, 2021

Three quarters of operators surveyed by the company’s franchisee association said they would support legal action against the company over $70 million in technology fees.

Marketing

McDonald’s is increasing its spending with diverse-owned media

By Jonathan Maze on May 20, 2021

The company said it will spend 10% of its ad dollars spent with diverse-owned media companies by 2024.

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