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McDonald's

Operations

McDonald’s will tie executive bonuses to its diversity goals

 By Jonathan Maze on Feb. 18, 2021

The burger giant has promised to hire more women and people from underrepresented groups in leadership roles and plans to reach gender parity by the end of 2030.

Financing

McDonald’s hit with an unusual combination: franchisee unrest and strong sales

 By Jonathan Maze on Feb. 18, 2021

RB’s The Bottom Line examines the debate over technology fees between the company and its owners, and why it matters.

Marketing

McDonald’s will let you buy early access to its chicken sandwich

By Jonathan Maze on Feb. 16, 2021

The company, preparing a national launch of the product next week, will let customers buy a limited-edition capsule that includes a hoodie and an audio track from producer Tay Keith.

Operations

McDonald’s faces another discrimination lawsuit

By Jonathan Maze on Feb. 16, 2021

Herb Washington, one of the company’s most prominent Black franchise owners, is accusing the company of forcing him to sell stores to White operators.

Financing

McDonald’s franchisees end their pause, but big disputes remain

By Jonathan Maze on Feb. 12, 2021

The company and its owner-operators are still at odds over $70 million worth of technology fees.

Financing

Why MrBeast Burger is the most important restaurant concept in the U.S. right now

By Jonathan Maze on Feb. 12, 2021

The explosion of virtual brands and their quick growth promise a new model that could bring more investors to the space, says RB’s The Bottom Line.

Marketing

Demand for McDonald’s Pokémon cards goes through the roof

By Jonathan Maze on Feb. 11, 2021

Customers are ordering large numbers of Happy Meals just to get the cards, and many are finding their way to eBay.

Food

McDonald’s is bringing back Hi-C Orange Lavaburst

By Jonathan Maze on Feb. 10, 2021

The company, which removed the drink from its menu in 2017, is bringing it back after customers demanded it.

Workforce

Restaurants embrace paid time off as the way to get employees vaccinated

By Peter Romeo on Feb. 04, 2021

The list of operators opting for that course is growing quickly.

Food

McDonald’s Shamrock Shake makes its annual return

By Jonathan Maze on Feb. 02, 2021

The mint-flavored rite of spring makes its return Feb. 15 along with the Oreo Shamrock McFlurry.

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