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Wendy's

Financing

When Wendy’s and McDonald’s went chain shopping

 By Restaurant Business Staff on May 03, 2022

Restaurant Rewind: The burger giants once swelled their portfolios to include everything from pasta concepts to burrito chains. Here's why they ultimately pared back down to burgers.

Marketing

Wendy’s newest location will be in the metaverse

 By Jonathan Maze on Mar. 30, 2022

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Operations

Wendy’s is making a big move into Mexico

By Jonathan Maze on Mar. 28, 2022

The burger chain, which is making a big push into international markets, believes it can build a lot more restaurants south of the border.

Financing

Wendy’s is targeting cities both big and small for new locations

By Jonathan Maze on Mar. 02, 2022

The burger chain says it can go into small towns and urban areas thanks to a new franchise recruitment effort and ghost kitchens.

Financing

Wendy’s buys 93 restaurants in Florida for $128M

By Jonathan Maze on Mar. 01, 2022

The purchase, which closed in December, came as restaurant margins thinned due to rising labor and commodity costs.

Financing

Wendy’s starts a recruitment drive for more diverse franchise owners

By Jonathan Maze on Feb. 28, 2022

The burger chain announced the initiative, “Own Your Opportunity,” which includes financing help and new formats that lower the buildout costs.

Operations

Why Dave Thomas chose square burgers for Wendy's

By Peter Romeo on Feb. 07, 2022

Reality Check: McDonald's is going to give that shape a try, but for a radically different reason.

Food

Wendy’s is introducing a hot new breakfast sandwich

By Jonathan Maze on Feb. 02, 2022

The Hot Honey Chicken Biscuit is the first new product in the morning lineup since the daypart was introduced two years ago. The chain is also introducing a Hot Honey Chicken Sandwich.

Financing

Wendy’s sales rise, thanks to digital and breakfast

By Jonathan Maze on Nov. 10, 2021

But the company said that “macroeconomic challenges” kept sales from meeting its expectations.

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