BURGER KING’S STRUGGLES AND RECOVERY
Burger King franchisees struggled coming out of the pandemic, so much so that the company is pumping $400 million into marketing and remodels. That effort has yielded fruit, as sales and profitability for franchisees increase. Yet three major franchisees filed for bankruptcy this year and hundreds of stores have closed as the chain works through some of its issues. Here is a look at a crucial year for Burger King.
By Jonathan Maze