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marketing

Technology

Domino’s marketing approaches nearly outnumber its tech offerings

 By Kelsey Squire on Sep. 08, 2015

Supplementing celebrity endorsements with faux PSAs and large-scale product giveaways, Domino’s aims to give digital ordering an even bigger slice of the (pizza) pie.

Financing

Get milk

 By Restaurant Business Staff on Jan. 12, 2006

When it comes to milk, both flavoring and packaging affect consumption, and novelty especially attracts the kids.

Marketing

5 stealable promo ideas

By Aaron Jourden on Feb. 07, 2017

How to beat the winter blahs, mind control and “fake news” are part of operators’ latest marketing efforts overseas.

Raising the bar on takeout

By Restaurant Business Staff on Sep. 11, 2006

Show of hands. Is the food you send out to be eaten off site as good as the stuff people eat at your restaurant? Didn’t think so. It’s not like...

Marketing

This week’s restaurant nightmares: Speaking sans thinking

By Peter Romeo on Jul. 26, 2017

The difference between a breakthrough idea and a really, really bad one is often how much thought is given to the possible fallout. If you doubt that rule of physics, read on.

John Merlino, Claim Jumper's R&D genius

By Restaurant Business Staff on Mar. 11, 2007

If John Merlino were a gymnast, his event would be the balance beam. At 42, the corporate executive chef and R&D director for Claim Jumper walks a fine line between tradition and trend.

Marketing

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

Let's make a deal

By Restaurant Business Staff on Aug. 07, 2007

Yes, you have to spend it to make it. But why spend more money than you have to? The deals are out there, for everything from wine to cleaning services. You just have to know where to find them, or at least how to ask for them. We sent reporters out looking for all the best ways for restaurant operators to save money. They found some great tips, so take a look and save a few bucks.

Consumer Trends

Top LTOs of 2017

By Lizzy Freier on Dec. 09, 2017

The Top 500 chains unveiled more than 13,000 limited-time offers in 2017, but only some can be winners with consumers.

Just don't call it tequila

By Restaurant Business Staff on Feb. 07, 2008

Born in the USA

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