marketing

Log your tips

By Bill Main on Oct. 01, 2003

Motivating your waitstaff to improve their service is a challenge. And concentrating on what everyone is doing "wrong" gets really old really fast. So years ago I tried an experiment based on two premises.

McDonald’s to take a more regional focus

Oct. 31, 2014

Organizational moves will split its focus into four geographic zones and give regional leaders more autonomy in making menu and marketing decisions based on local consumer tastes and preferences.

It's always something

By Bill Main on Jun. 30, 2004

You've switched to 4-week accounting periods. You're using the Uniform System of Accounts for Restaurants. You're even taking inventories and calculating prime costs on a weekly basis. So why do the other "numbers" on your P&L still look screwy?

Chipotle outlines new marketing, tech, sourcing strategies

By Peter Romeo on Apr. 22, 2015

Coming off a double-digit sales gain that nonetheless disappointed Wall Street, the chain is eying a number of new initiatives, from the Apple Watch to stepped-up advertising.

Now you see it

By Restaurant Business Staff on Aug. 15, 2005

Wouldn’t it be great if you could define “good service” in just a few words? Dream on. Still, a lot can be learned from the attempt.

Marketing

Marketing to today's consumer with tech

By Restaurant Business Staff on Sep. 29, 2016

NRA CIO Kevin Steele, Pei Wei Marketing Manager Sharon Koval, Technomic's Erik Thoresen and RB's Sara Rush Wirth discuss marketing to today's consumer with tech at FSTEC 2016.

Is outsourced HR for you?

By Restaurant Business Staff on Jun. 11, 2006

As human resources director for the fast-expanding Lupe Tortilla, Monica Loera could use some help. The company has six Mexican restaurants around Houston and plans to open four more this year. Loera, who speaks Spanish, is charged with hiring the people to man the new stores.

Operations

This week’s 5 head-spinning moments: Trick plays

By Peter Romeo on Apr. 21, 2017

Sly moves helped restaurants get their marketing messages across in innovative ways—and avert serious crime.

Meet a new kind of distributor

By Restaurant Business Staff on Nov. 12, 2006

All distributors say they want to help their operator customers grow their business, but few actually have strategies in place to make it happen. Creating programs that could drive restaurant traffic takes marketing, which can be expensive, and expertise, which historically distributors haven’t had.

Marketing

Anatomy of a cross-platform marketing campaign

By Benita Gingerella and Lisa White on Sep. 19, 2017

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

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