Marketing
Sonic adds 2 gals to 'Two Guys'
The updated campaign will now include comediennes Jane Krakowski and Ellie Kemper, part of the chain's effort to draw more female patrons.
Marketing
McDonald’s turns its arches upside down for International Women’s Day
The “W” appears on store logos, online and on uniforms and packaging.
When Smokey Bones changed its name from “Barbeque & Grill” to “Bar & Fire Grill” in 2009, the rebranding didn’t stop with the signage. The 10-year old concept began remodeling its 67 restaurants to focus on the bar, making the area larger and installing TVs, high-tops and stools to encourage socializing
Commodity prices are on the rise. And animal proteins—always one of a restaurant’s more expensive buys—are getting hit hard. But there are ways you can purchase and plate beef, pork and lamb to ease the pain—without shortchanging your customers or your profits. Listen to what these chefs, suppliers, economists and other experts have to say.
I asked three of my friends— Sally Mohr, Master Sommelier and former owner of the Boulder Wine Merchant in Colorado; Peter Marks, Master of Wine and vice president of education at Constellation Wines; and David Stevens, who received his master’s degree in enology from UC Davis and currently works as a winemaking consultant—what they do to keep their edge.