Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.
Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today's economy. There's no expensive "waste circulation." Promotions go only to prospects most likely to respond.
Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!
Make it Personal
A great way to grab people's attention is to make your advertising as personal as possible. Put your face in your ads, brochures, and flyers. Write your headlines as if you're speaking to them.
Testimonials are one of the most influential parts of any advertising. Get feedback from customers and feature it in ads, flyers, brochures, sales letters, and your website. Psychologists call it "Social Proof" — people want to know that others have successfully gone first. So tell them… and reap the rewards!
Tell the Whole Story
Keep your ads short and sweet, right? WRONG! Countless tests have proven the more you tell the more you sell. Very short copy usually has little power to motivate people to act. Skillfully written L-O-N-G copy consistently out-pulls short copy… no matter what you sell.
Tell Them Exactly What to Do!
Every ad you run… every flyer you print… every time you advertise in any way whatsoever… always state exactly what you want your prospect to do. "Clip this coupon… call this number… make an appointment," etc. Give active, step-by-step instructions and lead them by the hand!
Want more business? Ad Experts Advise: "NSMO!"
Your own customers can make you rich if you give them enough reasons to spend money with you. Don't just say, "Come again!" and powerlessly watch them walk out the door! You must be proactive! You must get into their heads and tell them why they should come back. Experts say you should Never Stop Making Offers (NSMO)!
Need more great ideas to help boost the effectiveness of your neighborhood promotions?Click Here to sign-up for Jay's Marketing Tip of the Month and to read all past marketing tips you may have missed!
Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!
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