marketing

Desserts

By Restaurant Business Staff on Oct. 07, 2007

Butter, milk, cream and eggs are the ingredients that give many desserts their delicious flavor and richness. But these are the same commodities that have...

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

Small coffee, please

By Restaurant Business Staff on Jun. 01, 2008

Can tiny-by-comparison chains exploit giant Starbucks’ troubles to their advantage?

Marketing

When it comes to reputation, Chick-fil-A is king

By Jonathan Maze on Mar. 22, 2018

The chicken sandwich chain has one of the best brand reputations in the country, according to a Harris Poll.

Operations

Ranges & Cooktops

By Restaurant Business Staff on Nov. 01, 2008

It's all about the heat. Today’s ranges—gas, electric or induction—can help you maximize energy dollars by heating more quickly and efficiently. If your range or cooktop needs replacing or you’re thinking of expanding your cooking choices, here are some options to consider.

Working the neighborhood

By Restaurant Business Staff on Nov. 02, 2009

Lacrosse. Soccer. Softball. Basketball. Leho Poldmae never says “no” to sponsoring a youth sports team in the Westminster, Maryland community where his franchise of The Greene Turtle is located.

4 walls, 4 blocks, 4 miles

By Amanda M. Westbrooks on Jun. 01, 2010

You’ve got three areas of influence you should focus on in local marketing, explained consultant Tom Feltenstein at the 2010 Restaurant Leadership Conference: within your four walls, within four blocks of your restaurant and within four miles. Feltenstein riffed on marketing possibilities. Here are the highlights.

Love connection

By Dana Tanyeri on Feb. 01, 2011

So how to go about the critical matchmaking process? Slowly and methodically, according to franchising experts, who say moving too fast—letting emotion and greed trump diligence and patience—is the most common mistake made by both sides.

The Week in Ideas, June 3, 2011

By Restaurant Business Staff on Jun. 03, 2011

This week in ideas leaned heavily toward the high-tech, with social media, online games and ordering via apps. It also brought a DIY restaurant reality show and a couple of really dumb ideas.

The week in ideas, August 19, 2011

By Restaurant Business Staff on Aug. 19, 2011

A week full of big ideas. Howard Schultz tells D.C. he’d like a double half cap economy with extra foam and less partisanship. A D.C. restaurant puts a contract out on its customers. Chipotle scores twice with big branding ideas. And the power of Twitter shines through.

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