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marketing

Dunkin’ Donuts launches week of deals for loyal fans

 By Kelsey Squire on Nov. 03, 2016

Rewards program members can score daily offers as a part of the chain’s first Perks Week.

How to plan a grand opening

 By Restaurant Business Staff on Jun. 12, 2006

There’s not a lot of media efficiency in advertising, says Marilyn Davenport, director of marketing for the Louisville, Colorado-based Rock Bottom Restaurant & Brewery. So when she mobilizes her team to open a new location, public relations is a huge part of the marketing plan.

Marketing

4 ways restaurants generated social media buzz this week

By Lisa White on May 10, 2017

From slightly NSFW marketing to riding out celebrity happenstance, here are some recent social media wins operators can learn from.

2007 Preview: Health and wellness

By Restaurant Business Staff on Dec. 01, 2006

Although foodservice has lagged behind the retail sector in getting healthier food products to customers, that's changing as we head into 2007.

Operations

This week’s restaurant nightmares: Heart stoppers

By Peter Romeo on Sep. 27, 2017

Wait—isn't Halloween still weeks away? That didn't spare restaurants from the sort of scary stories that are usually told around a campfire. The evil this time came from snakes, clowns and liars.

Equipment needs attention

By Restaurant Business Staff on Jun. 13, 2007

There’s a lot you can do to avoid equipment problems. Just make sure if you decide to put on the tool belt, you know the safety risks.

Food

Nekter Juice Bar debuts seasonal items

By Restaurant Business Staff on Nov. 16, 2017

The chain is promoting three holiday offerings, two of which are new.

Marketing to Hispanics

By Restaurant Business Staff on Dec. 07, 2007

Hispanics are still the hot demographic all right—but as families grow more diverse marketing to them can get a little tricky.

Marketing

9 ways restaurants are mixing up Valentine’s Day offers

By Benita Gingerella on Feb. 02, 2018

Operators are putting their own spins on the standard romantic dinner.

What to know about: service contracts

By Restaurant Business Staff on Jun. 01, 2008

Get all the help that you needEvery restaurant operator’s nightmare is a Friday night turning sour when a critical piece of equipment goes down—like the...

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