Emerging as one of the leaders in the competitive poke niche, Irvine, Calif.-based Pokeworks is investing in franchisee profitability as the brand prepares to move outside the U.S. for the first time, starting with openings in Canada. Japan-based restaurant holding company Toridoll Holdings invested in Pokeworks in 2018, then with the goal of bringing customizable poke, served in a bowl or burrito, across the U.S. The chain added a net of four units in 2022 for a total of 65 across 20 states.
| Location | Irvine, Calif. |
|---|---|
| 2022 Systemwide Sales ($000,000) | $56 |
| YOY Sales Change | 31.0% |
| 2022 U.S. Units | 65 |
| YOY Unit Change | 6.6% |
| Future 50 Year | 2023 |
| Franchising | Yes |
*Technomic estimate
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