Ruby Slipper and sister concept Ruby Sunshine are part of the fast-growing breakfast-and-lunch segment. They specialize in brunch done New Orleans-style, which means a big emphasis on booze: There are more cocktails on the menu than there are eggs and pancakes combined, and alcohol makes up about 30% of sales. That formula has been a hit with consumers in search of a social outlet after being cooped up during the pandemic.
| Location | New Orleans, La. |
|---|---|
| 2022 Systemwide Sales ($000,000) | $48* |
| YOY Sales Change | 40.1% |
| 2022 U.S. Units | 21 |
| YOY Unit Change | 40.0% |
| Future 50 Year | 2023 |
| Franchising | No |
*Technomic estimate
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