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McDonald's

Marketing

Wendy's has a frozen beef with McDonald's

The chain reminds its Twitter followers that its rival still has some frozen burgers.

Food

McDonald's hopes fresh beef can change its image

The burger giant is introducing the upgrade in waves this spring, with plans for more menu changes soon.

The multiyear agreement enables the chain to promote movies on its meals, starting with "Incredibles 2."

The chain is removing cheeseburgers from the meals as part of a bid to make them more nutritious.

The rapidly growing chicken concept could be its biggest threat, says RB's The Bottom Line.

The rapidly growing chicken concept could be its biggest threat, says RB's The Bottom Line.

The chain is aiming to shake up the market with changes in the ways it sells food, uses employees and touts value. Here are some of the operational and marketing shifts it revealed to investors last week.

Higher wages are putting pressure on chains to grow sales in a tough environment.

But the coffee chains also could be expanding too quickly, says RB's The Bottom Line.

The burger chain will award a $10,000 Bling Mac ring to the most creative ode.

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