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McDonald's

McDonald’s adds breakfast bowls at more units

By Restaurant Business Staff on Feb. 24, 2016

Greek yogurt makes an appearance, too.

McDonald’s US chief to exit in management shuffle

By Peter Romeo on Aug. 31, 2016

Strategic planning will be shifted to a new hire.

Marketing

How ‘The Founder’ could affect McDonald’s

By Darren Tristano on Jan. 31, 2017

Moviegoers get a look at Ray Kroc's legendary enterprise behind the rise of McDonald's.

Consumer Trends

So Long, Dining Rooms

By Peter Romeo on Apr. 12, 2017

As off-premise continues to grow, an omnichannel approach may be on the horizon.

Beverage

McDonald’s mounts new raid on Starbucks

By Peter Romeo on Sep. 06, 2017

The resurging burger giant is going systemwide with a new line of espresso drinks, updated equipment and a distinct design for McCafe.

Food

3 new items that may be coming to McDonald’s menu

By Patricia Cobe on Jan. 22, 2018

These burger variations are in the chain’s pipeline here and abroad.

Leadership

McDonald’s CEO Steve Easterbrook was paid $21.8M last year

By Jonathan Maze on Apr. 12, 2018

The chain’s executives all received pay hikes after a strong 2017 for the fast-food burger chain.

McDonald

By Restaurant Business Staff on Feb. 18, 2010

OAK BROOK, Ill. (February 16, 2010)—McDonald’s USA recently announced it has selected TheMartin-BrowerCompany, a food and paper distributor for many...

McDonald’s debuts a clothing line, tongue firmly in cheek

Mar. 27, 2015

McDonald’s took an unusual tack this week in its quest for greater relevance to consumers, slating 24 publicity stunts and high-profile media events in 24 hours within 24 cities worldwide. The promotional push was called ImLovinIt24.

3 new c-store attempts to eat your lunch

By Peter Romeo on Mar. 07, 2016

Three chains, including the channel’s dominant force, are going far beyond roller grills to snare more quick-service customers.

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