Leadership
Mark King goes off-script at Taco Bell
The Mexican fast-food chain was doing pretty well when King took over as CEO in 2019, even though he had no experience in restaurants or franchising. Then, the 2023 Restaurant Business Restaurant Leader of the Year pushed the company to do even better.
Leadership
Taco Bell CEO Mark King is the 2023 Restaurant Leader of the Year
The Mexican fast-food chain thrived under his leadership in 2022, thanks to some big marketing wins and the concept of “restless creativity.”