Taco Bell

Next-level mobile apps drive engagement

By Sara Rush Wirth on Sep. 17, 2015

The trick to consumer app engagement isn't only figuring out what bells and whistles to use in operations, but staying one step ahead of the competition.

Yum’s big Super Bowl reveals: Earth keeps rotating

By Peter Romeo on Feb. 08, 2016

After considerable hype, even one of the involved chains acknowledged the suspense had waned.

Pie Five parent parts with CEO Randy Gier

By Peter Romeo on Jul. 21, 2016

The company says the split was the result of a mutual decision.

Food

This week’s 5 head-spinning moments: Screeching U-turns

By Peter Romeo on Apr. 14, 2017

Chiropractors' delights this week included suggestions Chipotle may scrap its burger venture, a backfire for Burger King on a new form of advertising, a rethink of delivery by Taco Bell and a potentially devastating threat to alcohol sales.

Workforce

This week’s 6 head-spinning moments: Surprises. Or not.

By Peter Romeo on Jan. 26, 2018

Unexpected developments abounded in the restaurant business, from a surge in popularity of hurling hatchets to new revelations about how much some restaurants pay.

Technomic Research Shows Growth Fastest Among Mexican Fast-Casual Chains

By Restaurant Business Staff on Dec. 06, 2009

CHICAGO, Ill. (Dec. 7, 2009 - Business Wire)—Nine of the ten fastest growing Mexican limited-service restaurantslast year were fast-casual chains, finds...

The price-conscious young professional

By Restaurant Business Staff on Aug. 01, 2012

See what price-conscious young professionals eat throughout the week.

Taco Bell’s secret recipe for new products

May 29, 2014

BloombergBusinessweek opens the doors to the chain’s test kitchen to reveal the innovation team’s source for ideas and how a product goes from prototype to promotion.

KFC, Pizza Hut to borrow Taco Bell’s pitches for millennials

Dec. 12, 2014

Yum! Brands told investors its fried-chicken and pizza chains will try to sweeten their appeal by using some of the techniques that worked for Taco Bell.

Taco Bell going natural

By Peter Romeo on May 26, 2015

The Yum! Brands chain pledged to remove artificial flavorings and colorings from its food by the end of the year.

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