The Bottom Line: The steak chain has been one of the most consistently strong performers in the industry going into and coming out of the pandemic, largely by doing things the right way.

At a gathering for restaurants at Meta’s Chicago headquarters, the social media giant made its pitch for how it can help brands reach more customers.

The Bottom Line: Franchising is becoming more attractive as debt becomes expensive and hard to get and equity investors grow skeptical of restaurants. But the model isn’t for everybody.