Tech Check: Restaurants clearly want to make their digital customers feel seen, judging by conversations at the Restaurant Leadership Conference this week. It’s what consumers say they want, too, but will it work?

The Bottom Line: Restaurant chains like &pizza and MOD Pizza continue to turn to franchising to reinvigorate growth or save dying concepts. But there are huge disadvantages when consumers are cutting back.

The leader of the fast-food chain was skeptical of the technology when she joined the company last year. Now she hopes to bring it chainwide.