Senior Vice President of Strategic MarketingContact Kimberly
Kimberly Savilonis is the senior vice president of strategic marketing with GE Capital, Franchise Finance. Based in Scottsdale, AZ, GEFF is a leading lender to the restaurant franchise finance market.
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The impact of rising commodity prices on franchise restaurants
A major topic of conversation in the restaurant industry over the past 18 months has been the continued rise in commodity prices, especially for proteins. In 2012, beef prices rose 9.9 percent and chicken prices had a double-digit increase. These trends have continued in 2013, with the beef price pressure continuing a trend that started in 2010.