CASHING IN ON LTOS
Launching a limited-time offer can be expensive, time consuming, operationally stressful and risky. Yet more LTOs are coming into the pipeline, and at a faster clip. Some LTOs succeed, while others tank. Although there's no guaranteed formula, winning restaurant brands tap into all of their teams to develop multipronged strategies that work across the board.
Create a winning LTOARE YOU SET UP FOR A SUCCESSFUL LTO?
Menu development for 2020 is now underway, with scores of LTOs on the table. "We comb through thousands of ideas every year to set the LTO calendar," says Neville Craw, VP of culinary for Arby's. And from idea to launch, an LTO can involve up to 150 steps, says Brian Hipsher, VP of marketing for City Barbeque. This interactive flow chart shows the process and teams involved.
Team-driven strategy