It takes more than just great beverages to truly maximze your foodservice and on-site refreshment sales. In addition to having a complete portfolio of the brands more people want, Coca-Cola offers proven marketing and merchandising programs, grounded in consumer insight and industry expertise. Your guests will be delighted by the offerings, and you will be delighted by the increase in business. Explore the possibilities, and start maximizing your beverage sales today.

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4 ways to tackle technology disruption

Check out these four key areas of technology that are disrupting the established way of doing things and creating opportunities for restaurants.

Consumer Trends

6 consumer trends shaping the future of restaurants

Coca-Cola analyzed recent data and revealed six consumer developments likely to have an impact on restaurant operators—and ways to adapt to those changes.

Consumers today—particularly millennials—view menu customization options as a need rather than a luxury, according to Food Genius. Offering consumers a chance to create beverages “their way”—think flavored syrups, mix-ins or flavor mash-ups—can generate excitement.