BrandInsight
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Essity, makers of the Tork brand of Professional Hygiene products

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Technology

Meeting consumer demands for heightened cleanliness and sanitation

Restaurant operators need to address increased consumer demands in a challenging environment.

Operations

Outlining restaurants’ new reality: 4 best practices for a safer restaurant

COVID-19 has prompted the phrase “new normal” in reference to the altered practices mandated by the ongoing pandemic.

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

As restaurant delivery and takeout continue to gain momentum—compared to two years ago, a third of consumers are ordering carryout more often, while 21% are ordering delivery more often, according to Technomic’s 2018 Takeout & Off-Premise Consumer Trend Report—operators need to consider how best to leverage the trend to drive incremental sales—both on- and off-premise.