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BrandInsight
FROM OUR PARTNER

Essity, makers of the Tork brand of Professional Hygiene products

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Marketing

Not your grandfather’s specials board

One way to ensure that menu specials are being promoted effectively and consistently is to put marketing materials supporting the items directly into consumers hands using custom-printed paper napkins.

Operations

Driving increased sales, both on and off-premise

As restaurant delivery and takeout continue to gain momentum—compared to two years ago, a third of consumers are ordering carryout more often, while 21% are ordering delivery more often, according to Technomic’s 2018 Takeout & Off-Premise Consumer Trend Report—operators need to consider how best to leverage the trend to drive incremental sales—both on- and off-premise.