FROM OUR PARTNER
Lipton®
At Lipton® we believe that tea has the power to transform your business. We are committed to providing you with the very best concepts and services, enabling you to provide in turn the very best tea experience for your customers.
Discover Lipton® tea as food service brand for your professional kitchen and find out how tea can grow your business today.
Getting the most out of your menu
In the restaurant business, known for razor-thin profit margins, every little bit of additional revenue helps keep an operation in the black.
The power of branding
Many operators have discovered the power of leveraging premium-brand products on the menu and tabletop. Front-of-the-house branding can take various forms, such as showcasing a brand-name cookie or candy ingredient in a dessert recipe, placing brand-name condiments on the table, or menuing the customer-preferred brand of iced tea by the glass and pitcher. Each is a way of showing a commitment to quality and not coincidentally, boosting sales and profits.
For restaurant operators, it’s a given that iced tea is the most-profitable non-alcoholic beverage they can sell. However, the operators who sell the most iced tea don’t take it for granted—they know the brand power of a premium, fresh-brewed iced tea, and they know that when guests don’t see their favorite beverage brands on the menu, they often default to ordering tap water.