Continue to Site >>>

social media

Linguistic takeaways from FSTec

 By Peter Romeo on Sep. 22, 2014

Digital advances are coming with some lingual ones as well. Here’s how the restaurant industry glossary is being rewritten to reflect advances on the tech front.

Consumer Trends

3 trendlettes to watch for March

 By Alaina Lancaster on Mar. 01, 2017

Restaurants court consumers with concepts designed for next-level hospitality and social engagement.

Marketing

Anatomy of a cross-platform marketing campaign

By Benita Gingerella and Lisa White on Sep. 19, 2017

See how TGI Fridays grew its Facebook and Twitter audience by more than 100%.

Make It Easy to Sell Wine

By Restaurant Business Staff on Aug. 01, 2008

The easier you make it for people to buy wine, the more wine you’re going to sell.It sounds childlike in simplicity—because it is. I have found that...

Marketing

How your customers are using social media

Dec. 09, 2010

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

Marketing

Social media loves Starbucks—and hates it

By Sam Smith on Oct. 01, 2011

Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).

Marketing

Building a local presence on Facebook

By Amanda M. Westbrooks on Mar. 29, 2012

Attendees learned that there are three steps to building and promoting a local presence for your brand on Facebook:.

Technology

Anatomy of a social website

By Amanda M. Westbrooks on Mar. 01, 2013

As Shake Shack has grown from its humble beginnings into a family of 15 stores in three countries, so has its social media fan base. To support their avid and active customers, they redesigned and relaunched their website.

Be on the lookout

By Peter Romeo on Aug. 27, 2013

One of our colleagues is convinced he should cap off an outstanding publishing career by opening a restaurant with a partner he barely knows. We’re still planning the intervention, but at least his kids are safe.

The week’s 5 head-spinning moments: Restaurants fight back

By Peter Romeo on Sep. 26, 2014

Operators decided this week that enough was enough. Fisticuffs erupted.

  • Page 34