Thomas Keller apologizes for Per Se letdowns
Customers were emailed a vow to do better.
Beverage
How Chicago restaurant Swift & Sons stirs a perfect martini
Watch the bartender at this high-end steakhouse deliver "eatertainment" with a tableside martini demo and a tale.
It’s been done with hamburgers, with cocktails, with Mexican QSR. Take a familiar concept, one with a degree of built-in familiarity and consumer acceptance, and differentiate it—around the ingredients, the menu, the presentation, the service model. Make it unique and craveable, make it stand out from the competition; just don’t make it so strange that customers don’t know what to make of it.