1. The Capital Grille
Overall: 60%
Service/Hospitality: 70%
Appearance/Ambiance: 62.8%
Food/Beverage: 58%
Convenience/Takeout: 58.8%
Value: 51.4%
Some may expect a high-end chain to outrank its casual counterpart in all cases, but this is the first time one has taken the top spot among casual and upscale chains in Restaurant Business’s annual brand ranking. This fine-dining favorite stakes its reputation on its adult beverage program, and spent the last year making wine-centered developments, from its new Virtual Concierge app to #WineSpeak Twitter parties with its sommelier.
The Capital Grille positions is positioned as a destination for special occasions and celebrations. Not wanting to limit itself, though, the chain targets value needs outside of dinner with lunch and bar menus.
Parent: Darden Restaurants Inc.
HQ: Orlando, Fla.
Units: 55