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Marketing

Restaurant marketing ideas and trends

Marketing

How Teriyaki Madness turned a major marketing oops into a win

 By Heather Lalley on Mar. 31, 2022

When the Asian bowl chain accidentally sent (and had to take back) an email offering a free year of food to 8,300 loyalty club members, it crafted a sweet result out of a potentially sour situation.

Marketing

Chains hope to score big with Final Four activations

 By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Marketing

Wendy’s newest location will be in the metaverse

By Jonathan Maze on Mar. 30, 2022

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

Marketing

Hooters bets on gambling as new guest draw

By Joe Guszkowski on Mar. 30, 2022

The sports bar chain is hoping its game-day bonafides will make it a destination for bettors as the activity becomes more widely legal.

Marketing

Three years in, Chipotle’s lucrative loyalty program continues to grow

By Heather Lalley on Mar. 29, 2022

The burrito chain's rewards program now has 27 million members who are helping boost sales and traffic, while also giving it an ever-expanding marketing database.

Marketing

Marketing Bites: Arby’s has a beef with McDonald’s over a fish sandwich

By Heather Lalley on Mar. 23, 2022

The chain enlisted rapper Pusha T to create a video to promote its new Spicy Fish Sandwich, while panning the Filet-O-Fish, plus more marketing news of the week.

Marketing

Restaurants are in the dark about daylight savings

By Peter Romeo on Mar. 22, 2022

Plus, Restaurant Rewind looks at past efforts by full-service operators to enter the drive-thru business.

Marketing

Taco Bell is kicking off its 60th anniversary with a veggie combo and new streetwear

By Jonathan Maze on Mar. 21, 2022

The fast-food Mexican chain is working with Los Angeles-based streetwear creator Born X Raised for team member gear and is introducing a new vegetarian combo.

Marketing

McDonald’s is bringing back its Szechuan Sauce again

By Jonathan Maze on Mar. 20, 2022

The sauce, which became a cult classic thanks to a 2017 episode of the cartoon Rick & Morty, is making a return on the company’s mobile app on March 31.

Marketing

Marketing Bites: The case of the too-quiet concept

By Heather Lalley on Mar. 17, 2022

When your emerging chain is suddenly thrust into the national spotlight, is it time to shout your story or keep your lips sealed?

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