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Marketing

Restaurant marketing ideas and trends

Marketing

Starbucks is moving toward reusable cups

 By Jonathan Maze on Mar. 16, 2022

The coffee giant said it would provide customers with reusable cups, or let them use their own, by 2025. It is also planning electric car charging stations at 15 locations.

Marketing

War seldom makes sense for restaurants and the Ukraine invasion is no exception

 By Peter Romeo on Mar. 15, 2022

Restaurant Rewind: The situation proves that truth is the first casualty of war. Sanity might the second.

Marketing

Chili’s is launching an online merch store

By Joe Guszkowski on Mar. 11, 2022

The chain will sell limited quantities of shirts, hats, socks and more to celebrate its 47th birthday.

Marketing

Restaurant Business is a finalist for 12 Jesse H. Neal Awards

By Restaurant Business Staff on Mar. 10, 2022

The prestigious awards recognize editorial excellence in business journalism. RB is a finalist for Best Media Brand and Best Website, among many other honors.

Marketing

IHOP unveils first loyalty program, the International Bank of Pancakes

By Joe Guszkowski on Mar. 09, 2022

Customers will be able to earn "Pancoins" with every order and exchange them in the "Stack Market" for free food.

Marketing

Attention restaurant marketing pros: Register for the Marketing Executives Group conference

By National Restaurant Association on Mar. 09, 2022

The National Restaurant Association Marketing Executives Group conference is live in person May 18–20 before the Show.

Marketing

Marketing Bites: These chains inspired the ultimate act of customer loyalty

By Heather Lalley on Mar. 09, 2022

Would you get a restaurant brand tattoo? Shake Shack is hopping on the bitcoin bandwagon. And restaurants are giving the hard sell to St. Patrick’s Day, after a long pandemic pause.

Marketing

Long before virtual concepts, restaurants had another way of cracking new segments

By Peter Romeo on Mar. 08, 2022

Restaurant Rewind: Now a faint echo of what it was, Big Boy once provided the same opportunity to add new customer draws.

Marketing

Burger King once again turns its attention to the Whopper

By Jonathan Maze on Mar. 07, 2022

The company is introducing a trio of “Whopper Melts.” The company plans to use its signature sandwich as the centerpiece of its comeback efforts this year.

Marketing

Marketing Bites: It’s a fine line between edgy and WTF

By Heather Lalley on Mar. 02, 2022

A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.

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