Marketing

Restaurant marketing ideas and trends

Long before virtual concepts, restaurants had another way of cracking new segments

By Peter Romeo on Mar. 08, 2022

Restaurant Rewind: Now a faint echo of what it was, Big Boy once provided the same opportunity to add new customer draws.

Marketing

Burger King once again turns its attention to the Whopper

By Jonathan Maze on Mar. 07, 2022

The company is introducing a trio of “Whopper Melts.” The company plans to use its signature sandwich as the centerpiece of its comeback efforts this year.

Marketing

Marketing Bites: It’s a fine line between edgy and WTF

By Heather Lalley on Mar. 02, 2022

A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.

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Marketing

Restaurants plug in to a new demographic: Gamers

By Joe Guszkowski on Mar. 02, 2022

Two-thirds of Americans play video games. Chains like Chipotle and Wingstop are starting to cater directly to them, opening another front for restaurant marketing.

Marketing

Marketing Bites: Taco Bell crunches its subscription numbers and likes the result

By Heather Lalley on Feb. 23, 2022

Also, fast casuals are boosting their loyalty programs and Red Lobster extended 2.22.22 promos all week.

Marketing

Marketing Bites: Chicago indies band together on dining promo

By Heather Lalley on Feb. 16, 2022

Plus, Dunkin’ gets in on the NCAA athlete partnership action, McDonald’s teases the annual return of its minty-green treat, and more.

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Marketing

Is it time to give starred restaurant reviews a thumbs-down?

By Nancy Kruse and Peter Romeo on Feb. 16, 2022

Sweet & Sour: Some consumer media are dropping the shorthand method of assessing a dining-out experience. But these two longtime industry observers have reservations about the trend.

Marketing