Jay Siff, Founder and CEO of Moving Targets, is committed to helping you make more money. With his 18+ years in retailing and 18+ years in direct marketing, Jay has excelled in growing one of the largest and most successful direct-to-the-customer retail marketing companies in the United States.
Direct marketing delivers immediate, trackable, and measurable results that businesses demand—especially in today’s economy. There’s no expensive “waste circulation.” Promotions go only to prospects most likely to respond.
Want better results from your promotions? Instead of costly trial-and-error experiments, you can easily boost your ad response by using proven tips and tricks of today's most successful direct marketers. Put these ideas to work for you today!
Don't Take Ad Surveys
Don't ask people what they think about your ad. Judge effectiveness by running it and seeing how the market responds. You don't care if people like your ad... only that it gets them to spend money!
How to Choose Media
An expensive ad distributed to your target market is cheaper than a cheap ad that goes to people who couldn't care less. Always compare demographics when selecting where to run your ad. Remember, the most expensive advertising is advertising that doesn't work!
Your signs are the first ads your customers and prospects see as they approach your store. What do yours say about you? Do they communicate quality? Professionalism? Are the colors appealing? Are they easy to read from a distance? Are they inviting? Take a fresh look at your signage and make sure it reflects the quality your products and services offer.
Practice ‘Four Walls’ Marketing
Every area of your lobby or waiting area should be well thought out as to how it will promote your services. This gets people to spend more at each visit.
Do you promote your services or specials on your walls? Are special deals or seasonal offers listed in restrooms? Four-walls marketing extends to the limits of your parking lot or property line as well.
Say "Hello" Fast!
How long does it take your staff to acknowledge customers who walk through your doors? Some retailers make it a strict policy that their employees look every customer in the eye and give a hearty "Hello!" just seconds after they arrive. And why not? These are the people who help pay your bills. Busy with another customer? Excuse yourself for 2 seconds, smile, and say, "Hi! I'll be right with you!"
Need more great ideasto help boost the effectiveness of your neighborhood promotions?Click Here to sign-up for Jay’s Marketing Tip of the Month and to read all past marketing tips you may have missed!
Click here to see how many new movers and birthday prospects you can turn into long-term, profitable customers just by sending them a personalized greeting and money saving offer!
Proven effective nationwide, Moving Targets new resident direct marketing (www.MovingTargets.com), Birthday Connections custom birthday card service to local residents (www.BirthdayConnections.com), and Loyal Rewards they-do-it-for-you customer emailing service (www.LoyalRewards.com) are 3 powerful, low-cost ways to attract new customers, bring your current customers back more often and help you make more money right now.