Description: Fresh, never-frozen certified Angus beef, green chile queso, tomato, fried onion strings, jalapeno slices, touch of real mayo, non-GMO potato bun

Calling out fresh, premium beef and a non-GMO potato bun in this burger’s description appeals to consumers seeking clean, natural ingredients. But what boosts the craveability quotient are the flavor-forward toppings of green chile queso, fried onion strings and jalapeno slices. Operators look to drive craveability with bolder flavors, according to Technomic’s Flavor Consumer Trend Report, and this burger delivers.