Description: Bakery-quality brioche bun layered with a quarter-pound, 100% pure beef patty, natural cheddar cheese, crispy bacon, grilled onions and topped with a smoky black pepper mayo

Sonic differentiates its burger in the crowded quick-service segment with a bold condiment: smoky black pepper mayonnaise. Consumers are not only paying more attention to distinctive condiments, they crave different carriers. The bakery-quality brioche bun that surrounds this burger is a step up from the standard.