Description: Our chef-created bagel sandwich on your favorite bagel plus perfectly prepared egg whites get all dressed up with sliced tomato, fresh avocado, and sassy and savory roasted tomato spread.

This LTO is clearly geared to the health-minded morning customer. Substituting egg whites for whole eggs cuts back on the fat content, and layering on sliced tomato, avocado and a roasted tomato spread plays up the veggie content. The description communicates a sandwich made in-house with culinary skill, with words such as “chef-created,” “dressed up” and “sassy and savory”—all selling differentiating points.