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What
Consumers
Want Now

There’s a bit of a dichotomy between the wants and needs of the modern restaurant customer. At times, convenience is the top priority, giving rise to grab-and-go, delivery and other options that aid time-crunched consumers. Other times, diners want “an experience.” Restaurants are treated as a social space, with the in-store experience lasting longer. Whether they want convenience or an experience, though, there are certain factors—judged differently under the two circumstances—that resonate with guests. Here’s a look at the chains that consumers say are doing the best job at hospitality, food, ambiance, value and more.

See the Most Loved Brands

America's Favorite Chains


Generational Breakdown


Consumers' top need states+ brands meeting them

favorite chains by menu type


Chains winning and losing favor

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