Special Reports

Millennials' favorite chains

By now, most operators are familiar with the overarching trends influenced by the millennial generation. As they age up, however, their wants and priorities are changing.
Photograph courtesy of Chick-fil-A

By now, most operators are familiar with the overarching trends influenced by the millennial generation. As they age up, however, their wants and priorities are changing. While some are entering parenthood, others are simply changing their diets to focus on a more balanced lifestyle. 

 

Casual/Upscale Dining

 

 Overall RollupService & HospitalityAppearance & AmbianceFood & BeverageConvenience & TakeoutValue
Fleming's Prime Steakhouse59.3%68.5%62.0%58.4%58.7%51.5%
Mellow Mushroom58.1%62.7%58.8%58.7%59.3%50.9%
Pappasito's Cantina57.0%62.9%57.3%56.0%59.6%53.0%
LongHorn Steakhouse57.0%64.7%56.1%57.8%58.8%49.2%
The Capital Grille56.2%66.2%60.0%53.3%56.1%51.1%

 

Midscale

 

 Overall RollupService & HospitalityAppearance & AmbianceFood & BeverageConvenience & TakeoutValue
FirstWatch55.1%63.4%53.7%57.1%57.6%43.8%
Cracker Barrel Old Country Store48.7%56.4%50.4%48.0%46.5%43.6%
Perkins Restaurants & Bakery48.0%54.8%47.9%47.8%52.8%39.7%
Shoney's47.9%57.4%48.4%46.3%52.7%40.8%
Bob Evans47.8%53.5%46.1%47.7%54.5%41.6%

 

Fast Casual

 

 Overall RollupService & HospitalityAppearance & AmbianceFood & BeverageConvenience & TakeoutValue
The Habit Burger Grill57.7%69.9%58.7%57.2%60.0%48.9%
McAlister's Deli57.5%66.1%56.0%59.6%59.9%47.4%
Jimmy John's Gourmet Sandwiches57.3%72.8%53.5%53.4%69.7%51.6%
Jason's Deli56.0%66.1%53.0%57.6%59.2%48.2%
Raising Cane's Chicken Fingers55.7%74.1%57.0%49.4%69.6%47.1%

 

Quick Service

 

 Overall RollupService & HospitalityAppearance & AmbianceFood & BeverageConvenience & TakeoutValue
Chick-fil-A59.5%70.5%59.6%57.7%65.7%52.4%
Cold Stone Creamery57.8%67.5%54.8%59.2%64.3%46.9%
Tropical Smoothie Cafe57.6%64.0%53.2%60.9%61.4%47.9%
Culver's56.3%69.2%54.9%55.5%63.2546.4%
Marco's Pizza56.0%67.4%52.7%53.1%66.2%52.4%

 

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