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The fast-food chain is working with operators to close stores, largely to improve operator profits as more start to struggle. But its best strategy is to improve sales.

Government Watch: The hemp industry represents a $1.6 billion opportunity for foodservice, but federal restrictions loom with a December deadline.

A data-driven marketing strategy is allowing the casual-dining chain to see where lapsed customers went and how to bring them back.

CEO Todd Penegor said a major opportunity exists for the chain to fix its "Achilles heel" of inconsistency.