71.2% satisfaction among families
A Carvel Ice Cream cake is a special-occasion tradition for many families. Consumers can even customize cakes with children’s artwork. The bright-colored scoop shops are particularly inviting for young ice cream lovers. More than 71% of parties with children awarded high marks to the chain for overall satisfaction. “This is a brand that I've known since childhood,” one respondent to the Technomic consumer survey said. “I enjoy taking my children, grandchildren and other family members there; it's such a unique experience.”
Source: Technomic Ignite Consumer Data