72.9% satisfaction among families

Selling boxes of fresh Krispy Kreme doughnuts has become a popular fundraising option for school groups, cementing the chain as a winner with families. In many stores, for an immersive family experience, you can watch the hot, fresh doughnuts slide down a conveyor and under their glaze shower. The brand scored high satisfaction marks from 72.9% of families.

Source: Technomic Ignite Consumer Data